Dunkin’ Donuts seems to be doing a lot of product placement these days in different types of media. The movie Jack and Jill, featuring Adam Sandler, was basically a huge advertisement for Dunkin’ Donuts; the pastry company has also been doing a lot of work with EA to feature virtual items with the DD logo in The Sims Social, a simulation game you can play on Facebook. The really clever thing that the company did with the product placements in Sims Social is that some of the items were consumable items (such as a cup of coffee that would boost your energy) and items that were closely tied to the Dunkin Donut brand, such as the DD coffee pot. Other items, however, were less desirable (like DD-branded furniture- who would want that?).
If you’re interested in reading more about Dunkin Donuts’ in Sim Social, check out: